I’m Kristen Zoeller, founder and CEO of The Bluegrass Witch.

Years ago, before I had kids, I used to spend a large amount of time walking around the areas of town that were filled with small businesses. I loved the way they felt ~ each so uniquely curated for a special vibe. I would always talk to the owners to ask them about why & how they created what they did & was fascinated by all their different backgrounds & how they came to be there.

I just knew I was meant to do the same thing.

I started selling the jewelry I was making at 15 years old & at 16 won a scholarship for an in depth business plan curating program. I delved into business money books & continued to teach myself ways to properly budget, reinvest in a business & make money.

In 2020, after 3 years of making & selling custom made silversmithed jewelry full time, I started my spot at Logan Street Market. Such a big milestone for me! I was met by a community beyond my imagination. The deep connection, love, respect & support I received there was incredible. I built relationships with some of this city's best. It was an honor to work, collaborate & just be small & local with y'all.

As the path continued on, the itch for more came back to me. Every time I've responded to that feeling, it's taken me exactly where I'm meant to be.

So with that, I moved to my very own Brick & Mortar spot on Frankfort Ave in May 2024! The same street I loved to wander often years ago, being so curious & inspired by our small & local business community, is now my shop home. That young girl, looking at her reflection in the windows, hoping she could be a part of all that magic one day, would be dumbfounded & SO fucking proud of me.

Since I was a young girl I've loved exploring every metaphysical shop I could enter, each with its own unique vibe, showcasing the owners own personal style & how they connect with this world & other realms. But as much as I enjoyed & appreciated them, none of them ever really felt like "me." I'm a pink, sparkly, flowers, crystals, herbs, aromatherapy & pretty things Witch ~ I've worked for a long time to get to this point of manifesting a space where every last drop of it is an explosion of ME.

I'm filled with so much joy & gratitude to have this dream coming to life! The Bluegrass Witch is me, inside & out, & it's truly a blessing to continue to create in ways that are purely surging out of my heart & soul.